Desktop Publishing (also known as DTP) includes the process of creating or duplicating layouts in software programs in order to produce the final hard-copy or electronic product so that it is compatible with professional printing or electronic displays. Essentially, desktop publishing involves using computer software and specific tools to produce documents such as newsletters, brochures, books, web pages, etc. Desktop publishing is an essential tool because it offers greater control over graphic and layout options than any word processor. The printed materials are more sophisticated than basic text documents. In particular, DTP is important for localizing software, along with its supporting materials such as user manuals, installation guides, instruction manuals, and other accompanying products used by the target audience. Furthermore, DTP can assist you by tailoring the layout and design of your pages to fit the market of your choice.
DTP is useful for more than just designing pages. When you need a document translated, but it exists only in its final graphic form, such as a PDF file, DTP tools can be used to extract the text from it and translate it, resulting in translated text in any format you wish. In this manner, a DTP system can allow you to save money on localization and globalization, even if it is used for other purposes besides design. When localizing, there are several factors to be considered such as number formats, address formats, time and date formats (long and short), paper sizes, fonts, default font selection, case differences, character sets, sorting, word separation, and hyphenations.
Businesses must localize their entire offering, from language translations to graphic localization, in order to capture the global audience. While it is important to integrate global relevance into the content, it is also necessary to refine the aesthetics to improve the brand’s image.
Using desktop publishing (DTP), we at Transflow can ensure that the final result will not only be pleasing to the eye, but will also facilitate communication across diverse cultures. Business organizations can produce a multitude of customized materials using multilingual DTP services, including user manuals, business brochures, and magazines. Hence, DTP is the transformation of your content into a form that is appropriate for your business goals and target audience. The following are some of the file formats that are supported by our company: Quarkxpress, Auto Desk, Corel Draw, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe FrameMaker, Adobe PageMaker, Adobe Acrobat, MS Word, MS Power Point, MS Publisher, MS Visio, Corel Ventura, Interleaf Quicksilver, Macromedia Freehand.
